News Detail

•  13 October 2025
•  65 people read

Düzce, Turkey - A new chapter is unfolding at UNICA, a leading company in the paint and floor coating industry. Founder Ayhan Doruk has announced that after 25 years of dedicated leadership, he is passing the torch to his son, Serhan Doruk, who will now assume all management and executive responsibilities for the company. This strategic move aims to blend the company's future vision with the energy of the next generation.

In his statement, Ayhan Doruk clarified, "This is not a farewell — it’s a passing of the torch." He will continue to offer his support and experience as the Founder & Honorary Chairman. Having built UNICA into a respected name in the industry over the past quarter-century, Doruk expressed his full confidence in the new leadership, stating, "I fully trust the new generation’s vision and energy for UNICA’s future."

Taking over all management and operational duties effective today, Serhan Doruk is poised to advance UNICA's innovative and quality-driven approach. It is anticipated that the young leader will build upon the significant legacy inherited from his father by implementing modern management principles and strategies aligned with new market dynamics.

This leadership transition not only reinforces UNICA's strong market position but also serves as a notable example of corporate sustainability and the successful transfer of leadership within family-owned enterprises. A company statement emphasized that under Serhan Doruk's guidance, UNICA will continue to achieve new successes without compromising its commitment to customer-centric service and product quality.

The new era at UNICA, marked by the combined experience of Ayhan Doruk and the dynamism of Serhan Doruk, will be closely watched by both the company and the industry at large.